Tuesday, June 28, 2011
Monday, June 27, 2011
Web Presence is Simple - Local Web Promotion not so much
People are looking for you and your business on the internet.
70% of US households use the Internet as an information source when shopping locally for products and services. (Kelsey Group) Product research and comparison shopping happens online, but 67% of those purchases happen offline. (Accenture)
43% of all searches on Google include a geographical identifier (city, town or zip code).
86% of those people followed up with a phone call.
61% of those people ended up making a purchase offline.
25% of all commercial Internet searches are conducted by users looking for local merchants. (Kelsey Group)
People EXPECT you and your business to be on the internet.
For the first time in history, the majority of consumers are using the Internet rather than the phone book to find local products and services.
And local search is an area where local businesses can compete on a level playing field with larger name brands.
Old paper advertising mediums simply do not have the capacity to display the features and content that every local business owner should be using…
* Links to your website, ecommerce page or blog
* Up to 10 pictures of your business
* Videos of your business, products or services
* Downloadable special offer coupons
* A map with directions to your business
Most of these internet local listings are free
All that is required is basic business info, hours, tagline, logo, photo and some time.
Web Presence is Simple
A free websote? Just something for the business card?
A free blog? Just to demonstrate your digital presence?
- http://blogspot.com/ (You need gmail account)
- http://wordpress.com
- http://posterous.com
- http://tumblr.com
Check out ScribeFire to help with your blog posting.
Local Web Promotion is Not
Helping people with their Local Web Promotion since 2010.
Explain the options. Advise on a course. Create the structure. Connect the pieces. Plan the maintenance.
Start with a Gmail account.
Claim your Google Places Business Listing.
Create your Google Personal Profile.
Create a Google Blogspot blog.
Create a Google Sites website.
Open a Google Analytics Account to track your websites and blogs.
Open a Google Picasa account for storing photos used on your sites.
A Google Youtube channel can store your videos.
An iGoogle portal can show your other site's RSS feeds.
A Wordpress blog would be useful.
A Posterous blog will take your email sent to it and put it on all your blogs.
Tumblr blogs have their adherents.
A YELP Business page is crucial for some businesses.
Bing Business Portal will give you a Business page for free.
Yahoo has a business center as well.
A GoGoPin business website can do tricks with your FaceBook Page.
And of course Biznik, LinkedIn, Yellowpages, Superpages and other local linstings.
David Anders The Computer Guy, Seattle (206) 296-8438
Or email me at - mailto:localwebpromotion@gmail.com
My Local Web Promotion Blogs
http://localwebpromotion.wordpress.com
http://localwebpromotion.posterous.com
http://localwebpromotion.blogspot.com
SEO Top 12 Tips Top 12 SEO Tips For 2008 Local Web Promotion Web Presence
Top 12 SEO Tips For 2008
SEO is a marathon, not a sprint, but these tips will give you a definite advantage over your competition.
Top 12 SEO Tips for 2008 - GaryTheScubaGuy
Wednesday, February 27, 2008
Top 12 SEO Tips for 2008
It drives me nuts when I come across an article, or even worse spend good money on going to a conference and someone spends an hour of my time telling me about their company or what their company can do to make me #1, when what I came for was some in-depth knowledge or recommendations, or even just an idea or two that I hadn't thought of to improve my SEO knowledge. I'll bet you have been there too, eh?
Even worse is spending time in the wrong forum and getting bad advice or propaganda-led guesses.
How a Shoestring Staff With a Minuscule Budget - Viral Marketing - Web Presence
How a Shoestring Staff With a Minuscule Budget Turned Mondays Meatless
And the amazing part is that all this happened with zero advertising, no fancy PR firm and a shoestring staff.
Saturday, June 25, 2011
Introduction to Google Sites Video - Local Web Promotion - David Anders, The Computer Guy Seattle
http://www.youtube.com/watch?v=tkTGrOcFiz0&feature=player_embedded
Introduction to Google Sites
Google Sites makes it easy for anyone to create and manage simple, secure group websites. Getting started is easy, and there are a number of helpful templates. More than just a visual theme, site templates can include site structure and navigation, custom page templates, embedded gadgets, and more. Google Sites is powerful enough for a company intranet, yet simple enough for a family website.
Friday, June 24, 2011
Searching for help with your business promotion online Video
Created in less than 10 minutes with help from Google
Local SEO 101: Increase the Odds of a Plus-Box Map
Local SEO 101: Increase the Odds of a Plus-Box Map
by Silver
You’ve likely seen Plus-Boxes in Google search results. They are little boxes which sometimes appear below a search result listing, and when clicked they expand the listing, allowing more info to be displayed, such as a small map or a stock chart.
thoughts-on-local-search-ranking-factors The Computer Guy, Seattle Local Web Promotion
http://www.nodalbits.com/bits/thoughts-on-local-search-ranking-factors/
<SNIP>
If you are a newbie at local marketing, or a busy small business owner, the portions of the study which you ought to pay closest attention to include: factors which we deemed the “most positive” or “most important”; and the factors which we considered “most harmful”.
If you have limited time and resources to do everything that’s potentially beneficial for your Google Places (and Yahoo! and Bing) listing and website, then just start out with the stuff we considered the most-positive while avoiding doing things we agreed were most-harmful. For Google Places listings, you should definitely read Google’s quality guidelines carefully and perhaps look over Mike Blumenthal’s chart of Google Places guidelines which were updated near the end of 2009. Drifting over into breaking one of Google’s rules can definitely impair your ranking ability!
Saturday, June 18, 2011
How to setup Google (Local) Places Business Listing - Local Web Promotion Seattle
How to setup Google (Local) Places Business Listing
How to create your Google Places business listing aka Google local. See http://websight.net.au/
Fairly good overview of setting up Google Places.
Local Web Promotion - Google Places Video 01
Google Places allows business owners to claim their business and customize their listing on Google Maps. Updated business details will appear on Google Maps, Google.com search and mobile results, and GOOG-411. Advanced features, including coupons and impression statistics, allow business owners to enhance and monitor their online presence.
This is just one of the videos about Google Places on YouTube.
Local Web Promotion - Google Places Video 03
Google Places Moderator : Ranking
Uploaded by GooglePlaces on Jul 14, 2010
Craig from Canada posted, "Ranking a business listing for wikipedia quotation is a disaster & increasing amount of spam. please do not rank business for wikipedia entry. spammer use places name e.g - illford locksmith , to get wikipedia quotation. let make google map better."
Product Manager Jeremy Sussman, discusses ranking for different queries, relevancy, and spammy sources.
Technical ranking information.
Local Web Promotion - Google Places Video 02
Uploaded by GooglePlaces on Apr 5, 2011 5,371 Views
Intro to Google Places for business
Google Places for business is a free platform that helps your business get found online. Learn how you can add photos, videos, offers, and more to your free Places account.
This a Cartoon Introduction to Google Places. Google Places Youtube Video 02.
Places is your second step in creating the structure for your online local promotion.
Tuesday, June 7, 2011
Local Web Promotion Introduction
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