Wikipedia definitions of Common Web Terms | Seattle Web Promotion - David Anders

Wikipedia is a user-generated and user-edited resource that provides information on a vast array of topics.  When constructing your Local Web Presence Structure I believe it is wise to read the definitions of the terms you will run into.

• You will be constructing an Online Identify separate from your personal identity to promote your service or business.
  http://en.wikipedia.org/wiki/Online_identity
• With the introduction of Google Places into the mainstream organic SERP, PageRank plays little to no role in ranking a business in the Local Business Results. PageRank is not a factor since Google ranks business listings and not web pages.
  http://en.wikipedia.org/wiki/Google_Places
  http://www.google.com/search?q=google+places
• Methods of Website Linking
  http://en.wikipedia.org/wiki/Methods_of_website_linking
• Your Digital Footprint will be enlarged with the links between elements of your new structure.
  http://en.wikipedia.org/wiki/Digital_footprint
• A web directory or Link Directory is a directory on the Web. Specializing in linking to web sites and categorizing those links.
  http://en.wikipedia.org/wiki/Web_directory
• Search engine optimization (SEO) is the process of improving the visibility of a website
  http://en.wikipedia.org/wiki/Search_engine_optimization
  
  
• Search engine results page (SERP), is the listing of web pages returned by a search
  http://en.wikipedia.org/wiki/Search_engine_results_page
• Pagerank is the level of prestige a website has been given by search engines like Google. A link to your site is more valuable from a site with a high Pagerank.
  http://en.wikipedia.org/wiki/PageRank

Google Places Basic Information - Seattle Web Promotion

This is an excerpt from Google's Places Help Page, it gives an general overview of what information you need to provide for your business listing on Google Places.

http://www.google.com/support/places/bin/static.py?page=guide.cs&guide=28247&topic=28307

Create a great listing

Take a tour of a Place page to understand how information appears in our search results

Basic information
When you enter basic information about your business, make sure you include the following:

• Company/Organization: This is the business name known in the offline world.
• Address: Enter your address the same way it would appear on a paper mail envelope.
• Phone number: Make sure to include the area code with your business phone number.
• Website: Make sure to list your authoritative business website as your homepage, since Google uses information from your homepage to help improve search results. The URL you provide can be a maximum of 255 characters.
• Description: Tell users what makes your business special.
• Email address: Let users know how to contact you.

Categories
Categories are ways to classify your business that help Google show your business for the right searches. The Google Places will suggest categories that match what you type, but feel free to create your own if you don't see a category that fits your business. Make sure that the categories you choose are accurate and describe your business well. It's ok if they're specific; Google's search algorithm makes sure that users looking for a general business type, like 'book stores,' will see businesses in more specific categories too.

Hours of operation
Let customers know when your business is open.

Payment options
Specify the payment types you accept.

Photos/Videos
Including photos and video adds visual appeal to your listing.

Learn even more ways Google products work together.

 

These are my blogs where I regularly post primarily with Scribefire.

http://seattlewebpromotion.wordpress.com
http://seattlewebpromotion.posterous.com
http://seattlewebpromotion.tumblr.com
http://seattlewebpromotion.blogspot.com

Google submit your content - Industry Technology/Internet Links Firefox and Scribefire

Google provides overviews and howto's for types of businesses, this is a sample.

http://www.google.com/submityourcontent/technology.html

Industry: Technology/Internet

Google speaks your language

Technology companies – from computer hardware and software firms to electronics manufacturers to Internet destination sites – face an increasingly competitive marketplace. When people look for your company’s products and services, make sure they find you. Share your product listings and reviews, publicize your blog, get your website indexed — everything you need to increase your exposure online to reach as many customers as possible.

 

Google can get your content in front of people—free

We've found that technology/Internet businesses often have some of the content below. Click each content type to learn how you can use Google's services to promote your content.

		Website: Make sure your website is included in Google Web Search and is easily accessible to Google.
		Business Information: Add or update your business information on our location-based services.
		Events: Advertise upcoming webinars and events.
		Gadgets: Build branded mini-applications to deliver news and information to websites and desktops worldwide.
		Product Listings: List all of your products for sale.
		Product Reviews: Give your customers a chance to learn more about your products.
		Blogs: Give your business a voice, and let your customers know what's going on right now.
		RSS: Instantly deliver your latest content to customers whenever you update your website.

See all the content you can share with Google »

Seattle Web Promotion  has four blogs, currently. Scribefire and Firefox are used to post snippets of webpages.
http://seattlewebpromotion.wordpress.com
http://seattlewebpromotion.blogspot.com
http://seattlewebpromotion.posterous.com
http://seattlewebpromotion.tumblr.com

You can judge the accuracy of the posting on each of the above blogs.

http://www.scribefire.com/

How To Disable Google’s Personalization Of Search ResultsTurning off search history personalization

How To Disable Google’s Personalization Of Search Results
http://www.makeuseof.com/tag/disable-googles-personalization-search-results/

It’s never been a secret that Google uses your personal information (web history and browser data) by default to personalize your search results. Basically what it means is that what you see for some Google searches is (slightly) different from what other people see for the same searches.
You may like the feature (but want to switch it off for some searches) or you may want to disable it completely – it’s up to you and your purposes.

Help articles › Managing and using Google products › Web History › Basics
http://www.google.com/support/accounts/bin/answer.py?answer=54068&hl=en
Web History offers you more relevant search results and recommendations based on your web activity, providing you with a more personalized experience on Google.
To access your Web History, visit http://www.google.com/history

[My Web History seems to go back to Jan 2006]