The 20 Most Expensive Google AdWords — And How to Compete Against Them | BNET

The 20 Most Expensive Google AdWords — And How to Compete Against Them | BNET
So what are the most searched, most expensive Google AdWords?

Winning the auction for the top slot for in-demand keywords can be incredibly expensive. For example, at the time the list was created (bidding is a dynamic and ongoing process) the top spot for “insurance” cost over $54 per click. “Mortgage” and “attorney” both cost over $47 per click for the top slot, and the most expensive keyword in the “cord blood” category cost over $27 per click.