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Tuesday, June 7, 2011

Local Web Promotion Introduction

Local Web Promotion Introduction

Theory Put To a Test
On May 3rd I started helping a friend with a new website and the local web promotion for the site.
Ron Wilson registered the GlassEnergyElectronics.com domain. It is hosted by Powweb.com.
We started with a Gmail account and found that glassenergyelectronics@gmail.com was available.

Claimed a Google Business Profile Google Places.
GlassEnergyElectronicsPlacesPage

Next was a Google Blog
Glass Energy's Blog

Created Google Website
Glass Energy Google Site

A Wordpress Blog at wordpress.com was next
Glass Energy WordPress Blog

Another Wordpress Blog was installed on the website
Wordpress on GlassEnergyElectronics.com

Drupal was installed on the website
Drupal on GlassEnergyElectronics.com

Google Analytics Account setup

Bing Business Profile setup

Created WIX website
Glass Energy WIX site

YellowPages entry created
GlassEnergy on YellowPages

Is all this necessary?
I am unsure. I know that some sites that allow you to create a blog are preferred by search engines.
This can be tested by posting a blogpost with an unusual word.
The post will turn up in a Google Search as soon as 24 hours.
WordPress.com and Blogger.com are two of these preferred sites. Your blog will contain links to your other sites.
Links are the secondary goal, a web presence is primary.

Why do I need a new Gmail account?
Over time you find managing the business end of things from a separate email account is easier.
Gmail does a good job of blocking SPAM, especially when you are posting the email address on all of your sites.

Does all this even work?
Glass Energy Electronics did not exist until the second week of May 2011. Now (June 5th) when you do a Google for it, it has 7 or 8 of the links on the first page.
http://www.google.com/search?q=glass+enegy+electronics

How much do you charge to do this?
I am unsure. Although all the sites are free (some are simple with premium accounts that cost), the time involved can be surprising.
A wild guess? $200 for Basic, $400 for Intermediate, $600 for Advanced.
If you want to add SEO to the advanced, contact a SEO company.

What do I need to prepare for this?
List of info needed . . . .
Logo -
Business Card scan -
Photos of you or storefront (3 or more) -
Company Name -
Address 01 1234 5th Ave -
Address 02 -
City -
PO Box -
State -
ZIP -
Brands Carried -
Company Description Long - 500 word limit
Company Description Short - 150 word limit
Your Keywords List -
Links to your sites and pages -
Company Year Established -
Company Tagline - Snappy Short and memorable
Company Website -
Contact Name -
Contact Phone -
Birth Date -
Hours - M-F 9to5??? M-SAT 9to5???
Languages - English. etc
Parking Options -
Payment Accepted - Some have cash only, some have invoice, some have only Creditcards
Cell Phone -
FAX -
Main Phone -
Professional Affiliations -

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