http://www.nodalbits.com/bits/thoughts-on-local-search-ranking-factors/
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If you are a newbie at local marketing, or a busy small business owner, the portions of the study which you ought to pay closest attention to include: factors which we deemed the “most positive” or “most important”; and the factors which we considered “most harmful”.
If you have limited time and resources to do everything that’s potentially beneficial for your Google Places (and Yahoo! and Bing) listing and website, then just start out with the stuff we considered the most-positive while avoiding doing things we agreed were most-harmful. For Google Places listings, you should definitely read Google’s quality guidelines carefully and perhaps look over Mike Blumenthal’s chart of Google Places guidelines which were updated near the end of 2009. Drifting over into breaking one of Google’s rules can definitely impair your ranking ability!
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