The Web is the New Phone Book - All Businesses Should Be On the Web

Seattle Web Promotion will help you with your Web Presence.

The next level is creating a Web Presence if this makes sense for your business or service. Our WEB Presence includes a website and or BLOG that you can provide to your clients or potential customers to confirm to them:  "Yes, I am on the web."  

WEB Presence includes
All of the Business Web Basics accounts above and
A Simple Website on your choice of Google/Sites, Weebly, WIX, Orbs, Gogopin, or Webs.
A Wordpress Blog with automation to help simplify posting.
If you have a Facebook account, a Business page can be created.

One of my Wordpress blogs can be viewed here http://localwebpromotion.wordpress.com/
One of my Orbs websites can be viewed here http://localwebpromotion.orbs.com/
One of my  Webs websites can be viewed here http://seattlewebpromotion.webs.com/

The Introductory Investment for WEB Presence is $300.

Seattle Web Promotion will help you with your Business Web Basics

The Web is the New Phone Book  -  All Businesses Should Be On the Web

David Anders  |  The Computer Guy
(206)  286-8438  MailTo:SeattleWebPromotion@Gmail.com

Seattle Web Promotion will help you with your Business Web Basics.

Business Web Basics: includes the following accounts and others:

Google Places	Superpages	Manta
Yahoo Local	Yellowpages	Whitepages
Bing Business	Local.com	MerchantCircle
Yelp Business Page	CitySearch	About.me

The above are some of the most popular and useful directories.
These accounts may already exist, we will verify your claim and enhance them.  
The Introductory Investment for this Business Web Basics is $150.
You can read a more complete description at http://seattlewebpromotion.weebly.com/business-web-basics.html

 

Wikipedia definitions of Common Web Terms | Seattle Web Promotion - David Anders

Wikipedia is a user-generated and user-edited resource that provides information on a vast array of topics.  When constructing your Local Web Presence Structure I believe it is wise to read the definitions of the terms you will run into.

• You will be constructing an Online Identify separate from your personal identity to promote your service or business.
  http://en.wikipedia.org/wiki/Online_identity
• With the introduction of Google Places into the mainstream organic SERP, PageRank plays little to no role in ranking a business in the Local Business Results. PageRank is not a factor since Google ranks business listings and not web pages.
  http://en.wikipedia.org/wiki/Google_Places
  http://www.google.com/search?q=google+places
• Methods of Website Linking
  http://en.wikipedia.org/wiki/Methods_of_website_linking
• Your Digital Footprint will be enlarged with the links between elements of your new structure.
  http://en.wikipedia.org/wiki/Digital_footprint
• A web directory or Link Directory is a directory on the Web. Specializing in linking to web sites and categorizing those links.
  http://en.wikipedia.org/wiki/Web_directory
• Search engine optimization (SEO) is the process of improving the visibility of a website
  http://en.wikipedia.org/wiki/Search_engine_optimization
  
  
• Search engine results page (SERP), is the listing of web pages returned by a search
  http://en.wikipedia.org/wiki/Search_engine_results_page
• Pagerank is the level of prestige a website has been given by search engines like Google. A link to your site is more valuable from a site with a high Pagerank.
  http://en.wikipedia.org/wiki/PageRank

Google Search "Web Presence" - results and links - Local Web Presence, Seattle

Google Search for "Web Presence"  July 30, 2011
http://www.google.com/search?q=web+presence

4 Elements of a Successful Business Web Presence
http://mashable.com/2010/02/10/business-web-presence/
The Website
With our goals in mind, we can begin to explore specific elements of a strong website.
The Blog
For some reason, many business owners shy away from blogs. What they don’t realize is that most business “News” sections are blogs. “Blog” simply defines any continually updated news or content section of a site. In fact, this is technically a post on a blog.
The Newsletter
There are a number of services you can use such as MailChimp and ConstantContact; it simply depends on what you want. Do your research and choose a program you like. The newsletter cost quickly pays for itself. Email marketing is one of the most effective ways to generate sales.
Social Media Accounts
Another option for capturing leads is social media. Microblogs and social networks such as Facebook and Twitter can help you connect with and contact those within your core community. For this strategy to work, your blog should serve as a central hub. The hub sends consumers to your respective social media profiles to build the connection.

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Digital footprint  From Wikipedia, the free encyclopedi
http://en.wikipedia.org/wiki/Digital_footprint

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Creating a Web Presence
http://knowledgeway.org/living/create_web/
Once you've seen the possibilities of the Internet and the World Wide Web, you may wonder how to become a content provider and make your material available to others on the Web. It's not that hard. If you're ready to take that step, the following overview will help you get started. Also included are pointers to online resources and tutorials.

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Web Presence
http://www.wwwpresence.com/

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What is Web Presence?
http://whatis.techtarget.com/definition/0,,sid9_gci212825,00.html

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3 Keys to a Successful Web Presence
http://searchenginewatch.com/article/2066567/3-Keys-to-a-Successful-Web-Presence
Whenever I ask a prospect what their goals are, all too often their answer is, "We want to rank in the top three results for keywords A, B, and C."

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Rethink Your Web Presence
http://www.chrisbrogan.com/rethink-your-web-presence/
Who do you want me to be?
How will I know that I belong?
What do you want to show/tell me?
What do you want me to do?
How will we keep this relationship going?
How shall I talk of you to my friends?

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A Web Presence Without a Website - WSJ.com  MAY 8, 2011
http://online.wsj.com/article/SB10001424052748703859304576309791299294436.html

When Leslie Richin launched a public-relations business after getting laid off in 2009, her first instinct was to invest in a company website. But hiring a professional to build one for her wasn't in the budget.

So Ms. Richin, 32 years old, set up free profiles on LinkedIn.com and Twitter.com. She created a free online business card using a service called DooID.com. And she launched a blog, spending roughly $50 on a decorative template, though she could've gotten a generic one for free.
<SNIP>
"When people get a referral to a business, what's the first thing they do? They go look for it online," says Bruce Freeman, an adjunct professor of entrepreneurship at Seton Hall University's Stillman School of Business in South Orange, N.J. "You need to be online."

Online Alternatives
For little or no cost, you could put your start-up on a third-party site. Some options:

• Business directories: Yelp.com, Manta.com, YellowPages.com
• Blog-hosting sites: WordPress.com, Tumblr.com, Blogger.com
• Marketplaces: Etsy.com, eBay.com, Overstock.com
• Content-hosting sites: Flavors.me, Weebly.com, Carbonmade.com, OtherPeoplesPixels.com
• Social-media sites: Facebook.com, Twitter.com, LinkedIn.com

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MY SITE - Local Web Promotion Wordpress
http://localwebpromotion.wordpress.com/category/web-presence/

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MY SITE - Local Web Promotion Posterous
http://localwebpromotion.posterous.com/web-presence-is-simple-local-web-promotion-no

These are the useful links from the Google Search on July 30, 2011.
The links returned will often change daily, if not hourly.

YouTube video from Xtranormal - Local Web Promotion in Seattle, David Anders The Computer Guy

I like the robots.

Tuesday June 28

http://localwebpromotion.wordpress.com
http://localwebpromotion.posterous.com
http://localwebpromotion.tumblr.com

Web Presence is Simple - Local Web Promotion not so much

   People are looking for you and your business on the internet.
  70% of US households use the Internet as an information source when shopping locally for products and services. (Kelsey Group)   Product research and comparison shopping happens online, but 67% of those purchases happen offline. (Accenture)
  43% of all searches on Google include a geographical identifier (city, town or zip code).
  86% of those people followed up with a phone call.
  61% of those people ended up making a purchase offline.
  25% of all commercial Internet searches are conducted by users looking for local merchants. (Kelsey Group)

   People EXPECT you and your business to be on the internet.
For the first time in history, the majority of consumers are using the Internet rather than the phone book to find local products and services.
And local search is an area where local businesses can compete on a level playing field with larger name brands.

Old paper advertising mediums simply do not have the capacity to display the features and content that every local business owner should be using…
  *  Links to your website, ecommerce page or blog
  *  Up to 10 pictures of your business
  *  Videos of your business, products or services
  *  Downloadable special offer coupons
  *  A map with directions to your business

Most of these internet local listings are free
All that is required is basic business info, hours, tagline, logo, photo and some time.

   Web Presence is Simple
A free websote?  Just something for the business card?

• http://sites.google.com/
• http://business.gogopin.com/
• http://wix.com
• http://orbs.com
• http://webs.com

A free blog?  Just to demonstrate your digital presence?

• http://blogspot.com/   (You need gmail account)
• http://wordpress.com
• http://posterous.com
• http://tumblr.com

Check out ScribeFire to help with your blog posting.

   Local Web Promotion is Not
Helping people with their Local Web Promotion since 2010.
Explain the options. Advise on a course. Create the structure. Connect the pieces. Plan the maintenance.

Start with a Gmail account.
Claim your Google Places Business Listing.
Create your Google Personal Profile.
Create a Google Blogspot blog.
Create a Google Sites website.
Open a Google Analytics Account to track your websites and blogs.
Open a Google Picasa account for storing photos used on your sites.
A Google Youtube channel can store your videos.
An iGoogle portal can show your other site's RSS feeds.
A Wordpress blog would be useful.
A Posterous blog will take your email sent to it and put it on all your blogs.
Tumblr blogs have their adherents.
A YELP Business page is crucial for some businesses.
Bing Business Portal will give you a Business page for free.
Yahoo has a business center as well.
A GoGoPin business website can do tricks with your FaceBook Page.
And of course Biznik, LinkedIn, Yellowpages, Superpages and other local linstings.

David Anders   The Computer Guy, Seattle  (206) 296-8438
Or email me at - mailto:localwebpromotion@gmail.com

My Local Web Promotion Blogs
http://localwebpromotion.wordpress.com
http://localwebpromotion.posterous.com
http://localwebpromotion.blogspot.com

SEO Top 12 Tips Top 12 SEO Tips For 2008 Local Web Promotion Web Presence

SEO Top 12 Tips

Top 12 SEO Tips For 2008
SEO is a marathon, not a sprint, but these tips will give you a definite advantage over your competition.

Top 12 SEO Tips for 2008 - GaryTheScubaGuy
Wednesday, February 27, 2008
Top 12 SEO Tips for 2008
It drives me nuts when I come across an article, or even worse spend good money on going to a conference and someone spends an hour of my time telling me about their company or what their company can do to make me #1, when what I came for was some in-depth knowledge or recommendations, or even just an idea or two that I hadn't thought of to improve my SEO knowledge. I'll bet you have been there too, eh?
Even worse is spending time in the wrong forum and getting bad advice or propaganda-led guesses.

Read More http://knol.google.com/k/seo-top-12-tips#

thoughts-on-local-search-ranking-factors The Computer Guy, Seattle Local Web Promotion

http://www.nodalbits.com/bits/thoughts-on-local-search-ranking-factors/

<SNIP>

If you are a newbie at local marketing, or a busy small business owner, the portions of the study which you ought to pay closest attention to include: factors which we deemed the “most positive” or “most important”; and the factors which we considered “most harmful”.

If you have limited time and resources to do everything that’s potentially beneficial for your Google Places (and Yahoo! and Bing) listing and website, then just start out with the stuff we considered the most-positive while avoiding doing things we agreed were most-harmful. For Google Places listings, you should definitely read Google’s quality guidelines carefully and perhaps look over Mike Blumenthal’s chart of Google Places guidelines which were updated near the end of 2009. Drifting over into breaking one of Google’s rules can definitely impair your ranking ability!

How to setup Google (Local) Places Business Listing - Local Web Promotion Seattle

How to setup Google (Local) Places Business Listing

How to create your Google Places business listing aka Google local. See http://websight.net.au/

http://youtu.be/UtFuarYnWqU

Fairly good overview of setting up Google Places.